What to Put in a Gift Basket - Theme Ideas

When it comes to putting together gift baskets there is an almost endless variety of products that you may consider including. Below we have outlined some common themes that are popular in the industry. You may find that there is also a market for your own, unique gift basket themes. Are you struggling to figure out what to put in a gift basket? Here are eight theme ideas.

Gourmet Food

Possibly the largest sector of the market, gourmet food baskets may include chocolates, wine, cheeses and crackers, expensive tinned goods such as caviar and jars of up-market preserved foods such as olives or sun-dried tomatoes. Organic food is always increasing in popularity. While you can include perishable items such as breads, cakes, meats and fruits you should also have options that are made up entirely of non-perishable goods (or goods that don't expire for a month or so at least).

Bathroom and Beauty Products

Popular with women, gift baskets along these lines include items such as scented soaps, skin care products, aromatherapy products, perfumes and candles to name a few.

Baby Gift Baskets

The perfect gift for a baby shower, these baskets include diapers, baby clothes, wet wipes, baby food, toys and other items that parents of a newborn baby would find useful or funny. With a pink option for girls, a blue option for boys, and a white option for the 'not sure yet' crowd these baskets have become very popular in recent years.

Holiday Themes

Gift Basket businesses do an incredible amount of business over holiday periods and customers will often want a basket that suits the holiday or season. Put together special baskets for holidays such as Valentines Day or Christmas that are made up of gift items and packaging that is relevant.

Pet Gift Baskets

Some people treat their dogs and cats very well these days. To brighten up their day (and the pet's) or for a doggie birthday, pet related gift baskets are all the rage. The product mix will of course include pet foods and treats, toys and other pet accessories.

Beverages

If you know someone that has a preference for coffee, tea or alcoholic beverages you can put together a basket that encompasses these things and more. Just be sure that you are complying with local regulations if you are selling gift baskets containing alcohol.

Customized Baskets

Some customers like to have a lot of input into their order so you many consider allowing them to customize their own basket. Let them choose from a variety of basket sizes, shapes and colors and let them view the full range of products that you stock so they can choose the combination that appeals to them. Finally you can give the client options in the way that the basket is wrapped and presented.

Personal Themes

You can offer to personalize a basket for anyone by finding out a little more about their interests and combining items related to their job, lifestyle or hobbies into a themed basket.

To run a successful gift basket business you should offer the time-tested favorites that are in demand and put your own unique style on them. Offer the customer a selection of the baskets that you know they are looking for and then throw in a few more original designs into the mix to surprise them.

Additional Articles -

Gift Basket Business Delivery

How to Make Gift Baskets