Gift Basket Business Cards

Business cards are an essential tool in a gift basket business marketing toolkit. They can help you make a great first impression and they can help you to be remembered by customers. Let's take a closer look at why gift basket business cards are so important, some of the things that you should consider about their design and finally some ways that you can use them to promote your brand.

Why so Important?

Firstly, business cards establish an impression of professionalism in the customers mind. People are used to receiving them so they will expect a reputable business to have them.

Secondly, they offer a great excuse to get your message across to people that you meet in a way that is polite and subtle. Not only do they convey an important message to the recipient at the time but they are often stored away for future reference and they may even be passed onto other people. Don't just view cards as a way of passing on your contact details, try to see them more as mini advertisements for your gift baskets.

Elements of Good Business Card Design

Make sure that you include all of the necessary details. The essentials will include business name, your name or those of your employees, job titles and full contact details including website and email address.

Make sure that you have your company's branding on the card. Include your logo and a slogan or description of the kind of gift baskets that you offer. You can also list some of your selling points such as your guarantee policy or other promises that you make regarding your products and services. A picture also adds a nice personal touch and will help a prospect or customer remember not only the business but also the people behind it.

A good designer will make sure that your business cards are not too cluttered. If you want to go into detail about your product range then it would be necessary to print on both sides of the card.

Remember that you are in a creative industry so your gift basket business cards should reflect that. Play around with the shape if your printer will let you or format your card vertically instead of horizontally. Go for bold colors that demand attention while staying away from conservative colors that won't make much of an impact.

Consider including something useful, interesting or humorous on one side of your card. You could include a testimonial from one of your better known clients, a discount coupon, some interesting statistics, a recipe or even a joke.

Using Business Cards to Promote your Gift Basket Business

Take every opportunity that comes along to distribute your business cards. Hand one out to everyone that you meet and build a relationship with via your business as well as people that you meet socially. If you send out any kind of mail to your clients then you may as well slip a card into each envelope.

Don't hesitate to hand out more than one card to people if you fee that your relationship is strong or that they are in a position to refer a lot of business to you. Let people know that you would really appreciate it if they were to mention your gift baskets to their friends and associates.

Most importantly, slip a business card into each of your gift baskets as you are put them together. It would be a shame if one of the recipients of your baskets enjoyed it but didn't know how to reach you to place an order.

Additional Articles -

How to Market Gift Baskets - Our Gift Basket Marketing Plan

How to Price Gift Baskets - A Gift Basket Pricing Strategy

Selling Gift Baskets to Corporate Clients

Gift Basket Dropshipping - Becoming a Dropshipper or a Vendor

Gift Basket Advertising - How to Sell Gift Baskets